Our Vision

Since its creation in 2002, ClaraVista's vision is based on 3 pillars:


The mastery of customer data

Data will be the keystone of successful decision-making in marketing.


Integration of all key expertises
(Marketing, Tech, and Analytics)

Marketing and digital skills, but also tools and data, will have to be leveraged jointly to create innovative and more efficient solutions.



Relational strategies will be altered, both because of channels' multiplicity and of messages' diversity.

These pillars are still the foundation of our guiding principles


Customer intelligence will never replace marketing creativity and business sense; but it is definitely a fundamental asset marketing teams need to leverage.



Understanding the "average" customer isn't enough; it is equivalent to providing luke warm water to a population, half of which wants hot water and the other wants cold.



Constant awareness of strategic, operational and organizational dimensions is essential to efficiently address Marketing and CRM questions.


The use of technology is often necessary, but its implementation must serve and be driven by marketing strategy rather than the other way round!



The quality and effectiveness of a CRM action rests as much on its conception as on its execution (content, target, timing,…).



Aside from marketing convictions and analysis-based findings, a "test & learn" approach is key in successful CRM.


  1. 2017

    Opening of the Singapore office, led by Antoine Jouanjean

    Reinforcement of the expertise on chatbot technology

    Creation by ClaraVista of Moonfish, a subsidiary company dedicated to Machine Learning and AI

  2. 2016

    Opening of the New York office, led by Emmanuel Geindreau.

    Development of a in-house clienteling tool

  3. 2015

    After a few months of incubation within ClaraVista, the startup Lineberty is created to revolutionize queuing. Lineberty is "The app that queues up for you"

    ClaraVista accompanies L’Occitane on the hyper-personalisation of its marketing actions

    Creation of an algorithm of to improve targeted advertizing for a major digital media group

    ClaraVista accompanies a world leader in the luxury industry in its data strategy and in the digitalization of its boutiques

  4. 2014

    ClaraVista enriches its Big Data technologies with the integration of online behavior in its predictive algorithms

    Redefining of the multichannel relational strategy of one of the biggest jewelers of the world

  5. 2013

    Creation and implementation of an innovative and powerful customer qualification system for Bouygues Telecom

    ClaraVista moves to 19-21 rue Poissonnière in the 2nd arrondissement of Paris to pursue its growth and welcome new talents

  6. 2012

    A Big Data architecture is implemented. This is followed by projects to accompany various clients in the understanding of their online customer / prospect behaviors and related action plans

  7. 2011

    ClaraVista works with Sephora to develop and roll out an iPod CRM application. This tool, supporting Sales Associates in improving the Sephora customer experience, is a European first

  8. 2010

    With the arrival of Sr. Partner Jean-Christophe Israel, the Customer Experience department conceives and implements its first “dynamic sequences of contacts”

  9. 2009

    First experiences on 1 to 1 product recommendation models in the Luxury industry

  10. 2008

    Strong R&D investment into innovative approaches for customer preference modelling and 1 to 1 product recommendation engines

  11. 2007

    Arketis becomes ClaraVista

  12. 2006

    Development of new, more impactful segmentation approaches. Implementation and management of ClaraVista’s first CRM datamarts

  13. 2005

    Marionnaud's CRM reshaping following the acquisition by AS Watson

  14. 2003

    Support of Canal + in the repositioning and optimization of its client & prospect management strategy

  15. 2002

    Launch of the Datascience team with Jacky Cuogo's arrival as Partner

  16. 2001

    Creation of ClaraVista by Edouard Fonkenell and another partner from McKinsey

Management team

ClaraVista employs about forty people who are experts in marketing, data and digital. ClaraVista is managed by 6 partners:

— Edouard Fonkenell —

Managing Partner

Senior Vice president in charge of CRM related investments at Europ@web
(1999 à 2001)

Associate Principal at McKinsey
(1994 à 1999)

Project finance analyst at Banque Indosuez
(1990 à 1992)

X, Ecole Nationale des ponts et chaussées, Sciences-Po, MBA at ENPC

— Jean-Christophe Israel —

Managing Partner

Web Vice-President at SFR

Marketing Vice-President at AGF-Allianz

Founding Partner at Internet Quest

E-business Manager at Crédit Agricole

ENSAE - Paris Dauphine

— Jacky Cuogo —

Managing Partner R&D

Chief Technical Officer at Akio Solutions
(1999 à 2002)

Director of the Information Systems consulting department at Think and Link
(1997 – 1999)

Information Systems project manager at Astek
(1990 – 1996)

Telecom Paris

— Lellio Guerin —

Managing Partner Moonfish

General Manager at Bellota-Bellota

VP Africa & Middle East at Virgin Megastore

Marketing and commercial Director at Relay

Investment manager at Europ@web (2000-2001)

Project leader at BCG
(1996 – 1999)

HEC – Master CEMS – Applied mathematics (Paris Dauphine)

— Emmanuel Geindreau —

USA Managing Partner

Senior Digital Strategist at DDB New-York
(2012 à 2014)

CRM, Digital and Advertising Manager at SFR Paris
(2001 to 2012)

ENSAI - Paris 2 Assas

— Antoine Jouanjean —

Asia Managing Partner

Senior Manager at ClaraVista Paris
(2012 – 2017)

Senior Consultant at CGI Business Consulting

ESSEC Business School