ClaraVista - Creating a data-driven edge for your brand

— Who we are

Where data and marketing meet

ClaraVista is a consulting firm created in 2002, which supports its clients in accelerating their data and client-centric transformation.

A pioneer in improving the marketing performance of the biggest brands in the retail, luxury, cosmetics and financial services sectors, ClaraVista combines strategy consulting, data science, research and development in artificial intelligence.

GROWTH OPPORTUNITIES

Segmentation, behaviour analysis, client journey, brand awareness, client BI, ROI of marketing actions

CLIENT & MARKETING STRATEGY

Client XP diagnosis, loyalty programs, engagement, VIC & clienteling strategy, personalization, offer & price posit., marketing mix optimization

DATA & AI STRATEGY

Strategy, roadmap & governance, data architecture & tools, machine learning modelling, predictive client tags solution

ACCELERATING CHANGE

Implementation of relational plans, loyalty programs and related tools, technical run of AI models, data/AI client XP acculturation, clienteling solution