Challenge
Enable more than 100 Personal Shoppers and Personal Assistants to better know and treat their Top Customers with the help of a clienteling tool.
The Key Question
What are the priority use cases for the field and for the business to deploy and in what way?
Approach
1 —
Clienteling Use Case identification, specification, evaluation, prioritization, and deployment roadmap
2 —
Access and management rules definition (data X, customer segment X roles, mapping of different roles)
3 —
Definition of technical architecture, KPIs business and calculation rules, data mapping, technical specifications of export and import files
4 —
Follow-up of the tool's developments, UAT book and UAT realization
5 —
End-user onboarding, training materials and sessions, adoption and usage tracking
Results
Deployment of the tool in 6 months to + 100 employees.
