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Case Study
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Creating a Core Model loyalty program for a French leader in premium cosmetics

From strategic framing to local implementation

←   ACCELERATING CHANGE

Challenge

Créer un programme de fidélité...

1 —

Embodying brand's DNA

2 —

With the aim of changing purchasing and engagement behaviors

3 —

Going beyond transactions toward a relational and emotional program

4 —

Promoting omnichannel, D2C but also intermediated purchasing

5 —

An easy-to-locate global Core program

The Key Questions

1 —

What loyalty program will tomorrow allow us to meet these challenges while being truly different?

Approach

1 —

Définition de la promesse

2 —

Framing of mechanics and advantages

3 —

Economic Modeling of P&L

4 —

Local Deployment Toolkit

5 —

Local P&L Design & Modeling

6 —

International Deployment PMO

Results

1 —

A new loyalty program

2 —

Deployed in 11 markets in 3 years

At the heart of the subject

A job requiring both creativity to get out of the pure transactional, but also data expertise for a precise and realistic economic projection, and operational for a successful effective implementation!

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From a product-centric to customer-centric approach for a watch and jewelry retailer

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Deploy a clienteling tool to more than 100 Personal Shoppers and Personal Assistant in leading French luxury department stores